Critical analysis of market entry strategy of Bershka BSK Espana S.A.

Critical literature review. Apparel industry overview: Porter’s Five Forces framework, PESTLE, competitors analysis, key success factors of the industry. Bershka’s business model. Integration-responsiveness framework. Critical evaluation of chosen issue.

Рубрика Менеджмент и трудовые отношения
Предмет Management
Вид контрольная работа
Язык английский
Прислал(а) INka
Дата добавления 04.10.2014
Размер файла 29,1 K

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