Branded entertainment: product placement in the entertainment business

Origins of and reasons for product placement: history of product placement in the cinema, sponsored shows. Factors that can influence the cost of a placement. Branded entertainment in all its forms: series and television programs, novels and plays.

Рубрика Менеджмент и трудовые отношения
Предмет Management
Вид курсовая работа
Язык английский
Прислал(а) Roman
Дата добавления 16.10.2013
Размер файла 42,1 K

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