Non-price Competition

Forms and methods of non-price competition: the introduction of new products, sales promotion, advertising and public relations. The role of advertising in shaping consumer product demand. Functions of advertising as a key element of the market economy.

Рубрика Иностранные языки и языкознание
Предмет English
Вид курсовая работа
Язык английский
Прислал(а) Llubimchik
Дата добавления 24.02.2014
Размер файла 32,5 K

Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже

Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.


Подобные документы

  • A theory of price. Analysis of Markets. Simple Supply and Demand curves. Demand curve shifts. Supply curve shifts. Effects of being away from the Equilibrium Point. Vertical Supply Curve. Other market forms. Discrete Example. Application: Subsidy.

    контрольная работа [84,0 K], добавлен 18.07.2009

  • Structure (composition) of advertisements is determined by their purpose and tasks referred to. A very common feature of any advertisement is the advertising claims which possesses certain peculiarities and is of great interest to a translator.

    реферат [12,4 K], добавлен 02.10.2009

  • Law of nature: "the fittest survive". Price war - one of strategies of companies to become a leader. Determination of a price war, positive and negative effects on firms, customers and the public. Possible tactics. Price war in hotel industry.

    реферат [24,9 K], добавлен 27.12.2011

  • Features market forms of managing in the conditions of a rigid competition. Analysis a problem of internal diagnostics of the company and definition her strong and weaknesses, as well as the general characteristics of stages and role of his carrying out.

    реферат [17,4 K], добавлен 13.09.2010

  • Features of the study and classification of phenomena idiom as a linguistic element. Shape analysis of the value of idioms for both conversational and commercial use. Basic principles of pragmatic aspects of idioms in the field of commercial advertising.

    курсовая работа [39,3 K], добавлен 17.04.2011

  • Society is a system of relations. Public relations is relationships that arise between people in the course of their activities in various spheres of public life. They can be classified according to their object, subject, nature of relations between them.

    реферат [13,6 K], добавлен 14.05.2011

  • Disintegration of the USSR. Restoration of Russia. Influence of the open market. The Asian financial crisis. Increase of local manufacture. Fast lifting of economy, gross national product. Export of consumer goods. Fluctuations in the world prices.

    топик [12,4 K], добавлен 04.02.2009

  • Oil prices in the world play an important role in each country’s economy, most of the countries with strong economies are less likely to benefit from low oil prices, as they are bringing less profit, causing more extra spending and environmental problems.

    реферат [16,5 K], добавлен 16.11.2010

  • Chinese media and government. Xinhua (the China News Agency) and People's Daily, the two most important print media. Internet censorship in China. Central Television, talk Radio, cable TV and satellites. The role of "internal" media. Market competition.

    курсовая работа [404,3 K], добавлен 09.12.2010

  • Translation as a specific kind of human activity. Methods, approaches and receptions which can be applied while translating informal lexicon. Euphemism and it's using in language of advertising, in slang and in a professional slang in languages.

    реферат [30,7 K], добавлен 20.05.2009

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу.