Non-price Competition
Forms and methods of non-price competition: the introduction of new products, sales promotion, advertising and public relations. The role of advertising in shaping consumer product demand. Functions of advertising as a key element of the market economy.
| Рубрика | Иностранные языки и языкознание |
| Вид | курсовая работа |
| Язык | английский |
| Дата добавления | 24.02.2014 |
| Размер файла | 32,5 K |
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