The senior management team of our company clarifies the basic functions and fields of activity of the institution. They determine what it takes to keep their business going. Apart from that, they determine the capacity increases in order to follow the growth. At this point, having a CEO in the production department ensures that the decisions to be taken in the process are taken faster and more accurately. Senior management team also monitors the competition conditions and takes actions in this regard.

Business Strategy

The manufacturing CEO is the first person responsible for implementing business strategies. After that, in middle management, mid-level managers, department managers and department assistants take place. They act as a bridge between top management and lower management levels and provide communication. They form their own departmental strategies in order to go in the direction determined by the senior management team according to the goals and objectives of the company. Human Resources, Finance, Marketing, Engineering, Production and Supply departments in our company apply the determined strategies and functions. These functions can be recruiting new personnel, developing financial models towards goals, purchasing raw materials and planning the work in the departments. Then, it is aimed to follow the right job with the right employee in the team by creating plans in accordance with these functions. (Gokce, 2019)

Individual Functional Strategies

Individual Functional Strategies are followed by people under departments and departments. These may consist of section chiefs, foremen and observers. Managers at this level are responsible for running daily activities. In our company, there are experts in the field under each division at the point of following these actions. For example, the goals of the customer relations, domestic sales and foreign sales team under the Marketing department are different from each other. At this point, their actions are determined independently by their directors. Here, marketing managers will be responsible for the Marketing Department. Each department manager is responsible for their department and directing them with the strategies. But they are connected to the manufacturing CEO at the end of the day. The strategic plan asks what and why its activities. However, sub-management staff deal with questions such as who, where, how and when. For this reason, answers to questions about how to do the job are sought in individual functional strategies.

9. Strategic control

The purpose of strategic control is to determine whether we will continue with the strategies we have set for our company or make a change in this. Strategies focus on specific things. (Ferenczy, n.d.) The steps we will take for this are:

? Setting our performance standards,

? Measuring real performance,

? Analyzing the variance, and

? The last is to take corrective measures.

First, the strategy implementation control will be carried out by the company owners. If we do not implement a strategic control, we will not have a tool to measure whether the strategy we target works properly. Strategic control is also part of the strategic management process. For this, it is necessary for all senior executives who participate in creating our strategies and making our implementations to strategic control. It is meant the participation of the board of directors, the chairman of the executive board and other managers. Corporate planners and consultants will assist the company in the future. In a company, the manufacturing CEO will be held responsible for the overall performance, and is required to realize the control of the whole functional strategies. Therefore, its position in strategic control is also important. In addition, it should be directed to the existing critical variations, although it is not included in the evaluation of the performance that is always given to other managers. In fact, he/she may first need to look at the daily production and cost Figureures when he/she is in business, but as the company grows, all of these will not be so important to him to be followed daily. The control of individual functional strategies will be carried out by these department managers of the workplaces. Other executives within the company will take part in strategic control, apart from the CEO and the board of directors. In other words, finance managers, business unit managers and mid-level managers are included in this control. Our finance manager is more concerned with measuring the deviation of planned and done performance in monetary terms.

In this, methods such as budgeting and financial analysis can be used. The business unit manager will report to the general managers. SBUs will be responsible for their overall control (in the future) as we create strategic business units. Mid-level managers should control both their own functions and their sub-units. They mostly look at daily operational control, and these managers should prepare reports and state the situation for their senior managers. According to Guth and MacMillan (1986), mid-level managers stated that they were successful in influencing the results of the determined strategies with their efforts. So, we need to exclude the middle manager from the strategy development process, and we can aim to increase the manager's commitment to strategy.

Conclusion

The stages and analyzes applied for strategic management are important for successful company management. It is allowed to use the resources and energies of the company or organization with the correct planning. Thus, the organization or company can achieve its goals. In addition, a successful strategic management is only possible with all teams working together in line with the same vision and mission. We specified all the necessary processes regarding strategic management within this fictitious company we wanted to manage, and as a result, we realized how important these analyzes are both in the short term and the long term. We realized that a team or company to be formed in line with these planning and determinations could reach without encountering any major problems. Consequently, strategic management is a process that should be considered constantly for all organizations that want to take favorable results.

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