Social Network In Kazakhstan

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Social Network In Kazakhstan

Damir Kopeyev

ID: 20122122

It is in no way secret nowadays that Social Network System is quite a tool for the citizens of the Republic to engage in communication. The recent research shows that people tend to be attracted to these services by choosing the most preferable. In fact, the networks are used in broader sense coming to the extent of developing branding strategies on, or promoting products linking it to an overall market. Networks like VK, Odnoklassniki, Twitter, Facebook, etc., provide an opportunity for people to exchange any media data in between, not only the texts. An though any related risks of an incoming obsession with social networking is breaching nowadays, the number of people registering themselves both in Kazakhstan and in the world seems no way near decreasing attitude.

SNS has gone long way starting just as an ordinary communication basis to the major tool of various companies, governmental institutions and mass media.

According to data extracted from …....... the product by mail.ru - "Moy Mir" is the most attractive among the citizens. Bright design, simplicity of interface and possibility of finding those friends of theirs, colleagues, etc., is proven to be more of a handy.

Wordstat.yandex.ru gives a way to identify the things people search under request of "Moy Mir":

- +мой мир ru - 132 034 Yandex requests;

- mail ru +мой мир - 127 881 requests per month.

The Second place states "Odnoklassniki" as a basically second best in finding the people you need (certainly if they use this web service). Despite being a network connecting people it is also a portal for music and video library, game applications and lots of other interesting features for entertainment.

"Odnoklassiniki":

- Odnoklassniki + My Page 305 requests;

- Games Odnoklassniki - 50 104 requests;

- Odnoklassniki log in - 16 728 requests.

Third place is given for the service of videohosting in a world widely popular as "Youtube" the benefits of which you can find millions of videos you are interested at. Additional features are that by registering you can both add and delete any video material content. As a brand it became so recognizable that it could not just pass Kazakhstani market, but intensively used not only by ordinary people, but business on their purposes.

Agregator Wordstat.yandex.ru on "YouTube":

- youtube com - 51 300 Yandex requests;

- youtube compilations - 3 500 requests;

- download + from youtube - 2 785 requests;

- youtube music - 2 732 requests.

Keeping its reputation is one hard work to do. Any product or brand must perform a substantial upgrade almost constantly otherwise facing a down sloping is unavoidable. Guess what? What now seems to be upper class might not be the case tomorrow. So do the service providers. Following table just another prove of how market can change and preferences far away off the expectations that we could have given.

The data is due to November 2013.

Kazakhstanis less tends to use the services of social network unlike Russia, Ukraine, Moldova and Belorussia. However it is not subject that the role of Social Network is minimized as year by year we see lots of promotions techniques intact precisely using technological opportunities.

The Business use of Social Network.

Forming the right brand image of the source is often by a well-planned PR. Now for that, various tools are used, most commonly the media basics like: TV, Mass Media, and Internet. News columns are perhaps the best examples of such PR campaign.

How active and effective are the results we can see by looking at the table below:

That is not the only case however. Perhaps, due to lack of information on applications such as Instagram we cannot fully analyze of how advanced its level of Social Network contribution in Kazakhstan nowadays.

social network communication business

Regardless of the obstacles today marketing shows that there are ways to significantly decrease the cost of promoting any given product or service. To effectively target the audience and deliver the message its gathering point is necessary to identify. Back in the days promotion campaigns tended to happen on the streets with people seeking to attract public focus. Billboards, TV adverts and whatsoever even now maintains its use. With technological advance and creating of so-called "alter worlds" and spaces any person can log in and spend some time besides the reality, it is the internet what has happen to become a source of public transparency. Any promotion activity to happen does not require a huge amount of accounts payable to be gone. FOODBOX is one great example. Despite having its web site operating, Instagram is another source that the company claims to have attracted lots of customer from. In fact, the web site appears to be playing a menu observance function whereas an insta account is the one that makes the whole "targeting and engaging" work.

Kazakhstani Social Network market is full of opportunity and becoming more and more concentrated. Blogging, messaging, send any type of media data has gone far enough to make people interact to its maximum capability. However, with all the benefits there comes the part where some of those networks are banned due to all sorts of reasons. Primarily, it was put on a subject due to inappropriate political-oriented content. It was especially the case in Mangystau's riots that happened in 2012. Network like twitter was shut temporarily and was not operating in a while. This reminds of exactly the same fact when in 2010-2011 in the United Kingdom group of people was motivating the public to strike down whatever around, though initially it was Royal Mail strike. For very same political views objections the very first banned site was ablyazov.org and it could be counted as Social Network as it contains the opportunity to register and contact with anyone inside commenting on any given data type. Guess what? Social Network is no more considered as classical profile based substance like Facebook or VK. Its various forms differ and change but specifically serves the same purpose of socializing (i.e. Twitter is a classical example).

Nevertheless, Kazakhstan nowadays seems to be increasingly relying on the techniques regarding the network. The reason for this is so called 10 myths of Social Network for business. Basically, first myth states that Experts show pretty statistics on how more than 60% of people heard of a product through social media. This is a scare tactic to get you to hire them. These sites do not receive the same level of mainstream media coverage that Facebook and Twitter enjoy. If consultants showed you how you could do much of this work yourself, why would you hire them? It is then very easy to use the techniques; the point is that you'll need to learn it at the beginning, which isn't considerably time-consuming. Thousands of Tweets may spark a fun conversation with hundreds of people, so why dare spending so much money on promotion strategies with your wallet that might not be fatter for the effort? Furthermore, Social media is the new shiny red apple. It's not going anywhere, but neither are web sites. Ultimately it can replace it in a sense. On a question of why, because keeping the interface up-to-date and have your potential customers attracted is something that the owners of Social Network would have to be bothered unlike you. Another interesting feature is blogging. It gives you a voice and at least a modicum of control of your brand--especially if you really have something important to say and you say it on a consistent basis.

The last is, that Network shows how it's liquid towards changing real to virtual life. The more new gadgets there are to play with, the more time people will spend playing with them, and the less time they will spend talking to each other. Or least that's how it might seem. Surprise or not, that is what is going on in the Republic. Especially youngsters are the ones constantly using. Social Network in Kazakhstan as a section of this project is perhaps strongly dedicated on statistical figures representing current situation and business entities that are the ones besides the individuals are strongly there to use the media.

Overall, for Kazakhstani market it is a no stop. As the technology constantly advances so does the inner domestic demand and there are always people who will try to apply the newly to achieve whatever necessary.

References

1. http://www.forbes.com/pictures/ejgi45k/ten-myths-about-social-networking-for-business-2/

2. http://iport.kz/blog/kaznet/437.html

3. http://profit.kz/news/5490/Rejting-populyarnih-socialnih-setej-v-Kazahstane/

4. http://kaduman.kazakh.ru/KaDuman/1508.php

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