The market analysis of natural gas in the European Union

Natural gas market overview: volume, value, segmentation. Supply and demand Factors of natural gas. Internal rivalry & competitors' overview. Outlook of the EU's energy demand from 2007 to 2030. Drivers of supplier power in the EU natural gas market.

Рубрика Экономика и экономическая теория
Вид курсовая работа
Язык английский
Дата добавления 10.11.2013
Размер файла 2,0 M

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Credible threat of forward integration

No. it very unlikely that the supplier companies will forward integrate with the natural gas production suppliers

Same

Are suppliers able to price discriminate?

Medium, suppliers are relatively large companies which possess unique expertise in the area of advanced technology

Same

Bargaining power of suppliers is moderate overall

Buyers

Characteristics

Current situation

Future trend

Is buyers' industry more concentrated than the industry it purchases from?

No, the buying industry is less concentrated than the natural gas companies

Same

Do buyers purchase in large volumes? Does a buyer's purchase volume represent large fraction of typical seller's sales revenue?

Generally, buyers have contracts with natural gas companies to secure supply, therefore, large volumes

Same

Can buyers find substitutes for

industry's product?

Yes, it is possible to find other energy sources, however, usually the infrastructure is not equipped for that.

Same

Do firms in industry make relationship-specific investments with specific buyers?

Yes, gas retailers have relationship/specific investment projects for gas projects and fields.

Same

Is price elasticity of demand of buyer's product high or low?

It's low in the short run but it is higher in the long run

Price elasticity may increase in the long run

Do buyers pose credible threat of backward integration?

Backward integration is possible but is more likely in less liberalized markets. The immense capital costs and expertise required is a significant hurdle to set up as a gas producer

Same

Does product represent significant fraction of cost in buyer's business?

Medium, due to the amount they purchase over the course of time

In the future the natural gas resources will shrink, which will lead to increased costs

Are prices in the market negotiated between buyers and sellers on each individual transaction or do sellers post a “take-it-or-leave-it” price that applies to all transactions?

Usually, contracts are made to keep buyers from switching. One of the main objectives of the projected single EU energy market is a common pricing structure for gas products.

Price discrimination and variation will decrease in the future

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