Consumer behavior

Analyzing the buyer behaviour, appraise the links between marketing communications and buyer behaviour theory, discussing the impact of the major variables influencing buying behaviour. Buyer decision making processes. Implications for marketing strategy.

Рубрика Иностранные языки и языкознание
Вид реферат
Язык английский
Дата добавления 18.11.2010
Размер файла 22,2 K

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