Cross-cultural management

About cross-cultural management. Differences in cross-cultural management. Differences in methods of doing business. The globalization of the world economy and the role of cross-cultural relations. Cross-cultural issues in International Management.

Рубрика Менеджмент и трудовые отношения
Вид контрольная работа
Язык английский
Дата добавления 14.04.2014
Размер файла 156,7 K

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The key features of categorization theory of culture, is the theory of Hofstede, which has allocated 4 features:

power distance;

uncertainty avoidance;

collectivism - individualism;

masculinity - femininity

In addition to these symptoms is sometimes singled out as the fifth sign of the so-called. Confucian dynamics.

Formation of the human mind is influenced by the knowledge, belief, art, morals, law, custom and any other capabilities and habits acquired by the company in its development process. From here there are cultural differences between the countries. Feel these differences can only be merged with the new company - an excellent carrier of culture. Cultural differences between countries are the basis for the different corporate cultures. Today's enterprises are increasingly becoming part of an international character, which means the need to consider the differences in national cultures.

Business goes far beyond national boundaries, drawing into its orbit increasing number of people from different cultural outlook. As a result of cultural differences begin to play an increasingly important role in organizations and stronger influence on the efficiency of business operations.

It becomes the cause of cross-cultural issues in international business - the contradictions at work in the new social and cultural contexts associated with different patterns of thinking between different groups of people.

Based on the analysis of cultures on the classification of G. Hofstede, it can be concluded that the culture focused more on tradition and culture, open to change, on closer examination have a lot in common.

You can sell the same goods and services in the vast territory, but it is important in this case consider the significant differences between users of different cultural areas. That is why it is important, first of all, to understand the structure of cross - cultural issues, that is, to characterize the variables that shape the cultural environment of international business. This provides a degree of visibility - a clear understanding of cross - cultural issues and ways to improve the international management.

In the human resources policy in international business cultural environment factors create the greatest difficulties. That is why the correct assessment of the differences of national cultures and their adequate records are becoming more and more important. Take into account the factors of the cultural environment also makes a complex and multi-level structure of a culture that determines the diversity of its functions in the life of every society.

For the formation and development of the culture of international firms use specific tools specific to international business.


1. E. J. Shutkova "About cross-cultural management"

2. Myasoedov S. "Cross-Cultural Management"

3. Brislin R. "Cross-Cultural Psychology""

4. Gordeev R.V. "Cross - cultural issues of international management"

5. Vihansky O.S. "Managing a cross - cultural interactions"

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