Transformation of business: shift to the subscription economy

Software as a Service, a form of cloud computing service model of software users. SaaS subscription model: key features, market drivers and constraints. Impact of SaaS subscription services business in the economy and society in Russia and abroad.

Рубрика Маркетинг, реклама и торговля
Вид дипломная работа
Язык английский
Дата добавления 23.10.2016
Размер файла 483,8 K

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"Everything in Basecamp is carefully considered"

Help manage all the important information in your life

Landing Page (Official Site):

basecamp.com

https://evernote.com

Simplicity

5/5

5/5

Usability

3/5

5/5

Utility

5/5

5/5

Call to action button

Yes

Yes

Service Features

Promotions

No

No

Compliance with law

Yes

Yes, Report on the information transparency

Security and privacy

Use of HTTPS protocol, privacy policy

Multifactor authentication

Use of HTTPS protocol, privacy policy

Multifactor authentication

Data backup

Backup in multiple locations

Backup in multiple locations

Team support: communication channels

Newsletter

Email support

Feedback form

Blog

Email support

Feedback form

User community

Blog

Social accounts

Facebook, Twitter (active support), Instagram

Facebook, Twitter, YouTube, Google+, LinkedIn

Help Desk

FAQs & Help Guides, Podcast

Educational desk with tutorials

Partnership programs

Yes

Yes

Online payment

Yes

Yes

Mobile app

Yes

Yes (+computer app)

Integration with popular cloud services and applications

With more than 30 SaaS solutions

With more than 30 SaaS solutions

User interface

Friendly

Friendly

installation and cuztomization

Simple

Simple

Crossplatform solution

Yes

Yes

Trial access

60 days

No

Free access with limited options

Yes

Yes

Gamification

Available soon

Yes

Additional extensions (applications)

Yes

Yes

English language

Yes

Yes

Company ideology

Yes

Yes

SaaS Solution

Xero

Aircall

Category

Accounting

Communication

Business model

Subscription billing:

* Starter

* Standart

* Premium

Montly

Customer Type:

* Small Business

* Medium Business

* Startup

Subscription billing:

* Starter

* Premium

* Enterprise

Montly/Annual payment

Customer Type:

* Small Business

* Medium Business

* Startup

Key idea

"We help small businesses thrive worldwide"

"Make your phone support easier"

Landing Page (Official Site):

https://www.xero.com

https://aircall.io/

Simplicity

5/5

5/5

Usability

5/5

5/5

Utility

5/5

5/5

Call to action button

Yes

Yes

Service Features

Promotions

No

No

Compliance with law

Yes

Yes

Security and privacy

Use of HTTPS protocol, privacy policy

Multifactor authentication

Use of HTTPS protocol, privacy policy

Multifactor authentication

Data backup

Backup in multiple locations

Backup in multiple locations

Team support: communication channels

Phone support

Email support

User community, feedback form

Blog

Phone support

Email support

Online consultancy, feedback form

Diagnostic service

Blog

Social accounts

Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram

Facebook, Twitter, LinkedIn

Help Desk

videos, webinars, self-paced learning, Podcast

Demo in request, FAQ, Knowledge base

Partnership programs

Yes

Yes

Online payment

Yes

Yes

Mobile app

Yes

Yes

Integration with popular cloud services and applications

with more than 400 SaaS solutions

with 12 SaaS solutions

User interface

Friendly

Friendly

installation and cuztomization

Simple

Simple

Crossplatform solution

Yes

Yes

Trial access

30 days

14 days

Free access with limited options

No

No

gamification

No

No

Additional extensions (applications)

Yes

No

English language

Yes

Yes

Company ideology

Yes

Yes

SaaS Solution

Wrike

Zoho CRM

Category

Work management&Collaboartion

Business management system

Business model

Subscription billing:

* Professional

* Enterprise

Annual payment

Customer Type:

* Small Business

* Medium Business

* Startup

Subscription billing:

* Starter

* Professional

* Enterprise

Montly/Annual payment

Customer Type:

* Small Business

* Medium Business

* Startup

Key idea

"Go beyond traditional task and project management"

"Close more deals in less time"

Landing Page (Official Site):

https://www.zoho.com/

Simplicity

5/5

3/5

Usability

5/5

5/5

Utility

5/5

5/5

Call to action button

Yes

Yes

Service Features

Promotions

No

No

Compliance with law

Yes

Yes

Security and privacy

Use of HTTPS protocol, privacy policy

Multifactor authentication

Use of HTTPS protocol, privacy policy

Multifactor authentication

Data backup

Backup in multiple locations

Backup in multiple locations

Team support: communication channels

Blog

Consultation service

Email support

Blog

Users community

Email support

Social accounts

Facebook, Twitter, YouTube, Google+, LinkedIn, Pinterest

Facebook, Twitter, LinkedIn

Help Desk

Knowledge base, video tutorials, webinars, tour of Wrike/demo

Educational desk: videos, webinars, tutorials, demo videos/tour

Partnership programs

Yes

Yes

Online payment

Yes

Yes

Mobile app

Yes

Yes

Integration with popular cloud services and applications

with more than 30 SaaS solutions

with more than 50 SaaS solutions

User interface

Friendly

Not-friendly

installation and cuztomization

Simple

Hard

Crossplatform solution

Yes

Yes

Trial access

14 days

15 days

Free access with limited options

Yes

No

gamification

No

No

Additional extensions (applications)

Yes

Yes

English language

Yes

Yes

Company ideology

Yes

Yes

Application 5

Clients' feedback collected from the next leading business software review platforms (G2Growd, GetApp, StartPack)

Solution

Prons

Cons

Feedback from

Kontur Elba

1. Efficient phone support

2. Friendly interface, responsive support

3. We are satisfied with the service security

4. Service is similar to regular mail service, so it is easy to understand, and there are enough features

https://startpack.ru/application/elba-accounting-for-entrepreneurs

CRM Simple business

One of the best in the CRM market.

2. The program is easy and convenient.

3. Feature set is impressive.

4. Quick expert help

5. Efficient responds

6. Support is one of the best in the Russian internet

7. You can create a site on a platform of "Simple Business"

8. There is an adequate mobile version

9. Good regular updates

https://startpack.ru/application/prostoy-business

Mango Office

1. CRM is really inconvenient

2. Weak efficiency of support.

3. No individual approach.

4. Client orientation is at law level

5. Too big amount of reports

6. High prices comparing to competitors

http://iprating.ru/mango-office/

Bitrix24

1. Data storage with drives and

1. Bitrix administration panel is very complex. It is hard to use

2. Helpdesk doesn't answer fast enough

3. Poorly written interface

4. Support personal has difficulty communicating in English

https://www.g2crowd.com/products/bitrix24/reviews?&page=4

shared access is excellent.*

5. Customer service is dreadful.Response to issues inaccurate and/or not well explained

6. The lack of support, poor or lacking available tutorials which go through standard setup procedures

7. Design is really cheap

8. Could work better (about the amount of notifications and email)

9. The integration with google drive and google apps is not the best and can be improved

amoCRM

1. Not difficult to handle, is available to anyone

2. Easy entry - you can just start working after installation

1. Extremely weak technical team

2. All the problems are recorded, without any feedback of the decisions

3. Tech support does not know all the information about the product …they can't explain many things, and sometimes you have to explain how their program works

https://startpack.ru/application/amocrm-online

Megaplan

1.Good interface

1. Super slow tech support, your problems just kill few months

2. The same functionality can be found in lower-cost projects

3. Slow interface

4. Mobile applications is a nice bonus but a huge amount of spam is very annoying

https://startpack.ru/application/megaplan-business-automation

PlanFix

1. Easy and intuitive operation interface

2. Very flexible system. Set up is possible (and necessary) to fit your needs

3. Client oriented support.The feeling that a support is sitting next to you as they react very quickly. A team of PF considers your wishes and modifies the system to your needs

4. A blog with lots of information on how to operate the system

5. The correct ideology: nothing superfluous, the way to simplicity, at the same time, extensive customization options

1. No mobile application

https://startpack.ru/application/planfix-project-management

Worksection

1. No one was specially educated in the system, everything is intuitively understandable

2. Adequate team quite fast responds to suggestions of improvements

3. It is easy to stop use it as all data are saved

4. User-friendly interface and planning

5. Good mobile app

https://startpack.ru/application/worksection-project-management

Adobe Creative Cloud

1. Good idea of having all the package and that I could work and learn from all of them or at least some of them.

2. Each product provides more than enough tools for a graphic designer or prepress technician to get the job done

1. Piecemeal updates to some products and not others

2. It could be a better option to buy one or two of Adobe's products upfront rather than pay a monthly fee for software you won't use.

3. I do think the subscription model might be expensive and a turn off to those that may not need every single product available in the bundle.

4. The price is very expensive, especially for people that work as freelance

https://www.g2crowd.com/products/adobe-creative-suite/reviews

Microsoft Office 365

1. Nothing much to complain about, it works just fine

2. The access to mobile and outlook app has been a real improvement as my calendar and contacts finally sync properly

3. The ease of access and single version approach that this brings

4. This product is used all around the world

5. I really like the idea of paying a monthly cost and always having the most up-to-date software as opposed to paying a large up front cost every couple years 6. The apps developed to support 365 on iphone and ipad are pretty good and usable. 7. Excellent online support

https://www.g2crowd.com/products/office-365/reviews

Basecamp

1. Easy to use

2. Good web application

3. Nice onboarding very good looking

4. Fantastic customer help/support. Quick and informative.

5. Wish it was integrated with industry tools a bit more.

6. Good pricing, the option of free version

1. Over the years, BC became clumsy and slow

2. Weak development

3. Too many changes for the past year

https://www.getapp.com/project-management-planning-software/a/basecamp/

Evernote

1. I haven't come across any major flaws. I can't point out any feature that I dislike.

2. Evernote is quite easy to use and self-explanatory.

3. The free version is already feature-rich

1. No tool or tutorial to walk through quickly

2. No student discount for subscriptions

3. There are parts of Evernote that are user-friendly and then others just don't make sense, or aren't clear for the user.

4. It became seriously annoying with notifications about explaining new features

https://www.g2crowd.com/products/evernote/reviews?&page=5

Xero

1. Xero is clean, easy to use and feature rich.

2. A simpler platform that gets the job done

3. Being able to maintain all the bills and invoices online is perfect and reduces the paperwork in the office.

4. Cost effective product

1. The payroll aspect is not fully developed and can not compete with other dedicated payroll processors on price.

2. It is not necessarily intuitive, and you will need training from someone who knows what they are doing and I highly recommend working with an accountant who is familiar with it so that they can set it up and test it for you.

Aircall

1. Aircall app for iphone is very good and convenient as well.

2. Makes my job eassier and more professional

3. It's super simple to setup and use even for non-technical people

4. The user interface is really nice,

5. They are developing new features very quickly

6. Aircall actually has premium features without the premium cost

7. Simple, fast and with high level quality

8. The integration with Slack is also a huge bonus.

9. The team is very reactive: anytime we have a question, it's answered in the day.

1. Lack of cross platform support for phones

2. There are much cheaper solutions

https://www.g2crowd.com/products/aircall/reviews

Wrike

1. Plenty of educational materials on their blog

2. The support team is fantastic

3. Continues improvement

4. It helps bring a team together

5. The ease of use

6. The powerful set of features

1. Mobile apps don't mesh really well with the desktop client

2. The interface and usability do not feel very modern

3. "Wrike Club" (lame rewards program) icons clutter up the interface

https://www.g2crowd.com/products/wrike/reviews

Zoho CRM

1. It has a lot of integrations and works great

2. More than enough functionality and flexibility to adapt to business

3. Very accessible price for this range of products

1. Paid mobile access not very fun to use

2. No sync account info with a contact

3. Getting started is not so easy

4. The UI is not very pleasant

5. Iphone app, Android app, ipad app fails to sync with the server.

https://www.getapp.com/customer-management-software/a/zoho-crm/reviews/

Application 6

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