Маркетинговый подход в управлении затратами промышленного предприятия

HE RESUME ABILDINA AINUR SHAHIZADINA

The Marketing approach in management of expenses of the industrial enterprise (on the example of Limited Liability Company « Kazakhmys Corporation»)

08.00.05- Economy and management of a national economy (by branches and fields of activity)

The purpose and research problems. The purpose of dissertation is on the basis of the system approach to develop scientifically-methodical and practical recommendations about application of the marketing approach in management of expenses in the conditions of a rigid competition of the domestic industrial enterprises in the world markets.

The research objective has caused necessity of the decision of following problems:

- to investigate essence of the nature of expenses and methodological bases of management of expenses of the enterprise in the conditions of market economy;

- to prove necessity and to reveal features of the marketing approach in management of enterprise expenses;

- to reveal preconditions of transition of the enterprises to management of the expenses, based on the marketing concept;

- to consider a current state of manufacture and consumption of copper production in Republic of Kazakhstan and the tendency of development of the world market of copper;

- to analyse expenses for manufacture and realization of production of LLC

«Kazakhmys Corporation»;

- to carry out the factorial analysis of planning of decrease in expenses at the industrial enterprise;

- to carry out an estimation of a market capacity of copper production of LLC

«Kazakhmys Corporation»;

- to develop a technique of the decision of marketing problems by definition of optimum volume of production at minimization of expenses in concentrating and metallurgical repartitions.

An object of research are the organizational-economic relations formed in the course of application of marketing approaches in management by expenses of the large mining companies.

As object of research appeares the control system of expenses of the industrial enterprise with marketing application on LLC.

«Kazakhmys Corporation».

Scientific novelty of dissertational research. The most important scientific results of the dissertation are concluded on the following:

- on the basis of research of basic theories of operation of business the conceptual model of the marketing approach in management of expenses for manufacture and production realization is developed and offered;

- a number of features of the marketing, as a whole essentially influencing the organization of activity of the industrial enterprises, and in particular on principles of management of expenses are revealed;

- on the basis of conducted analysis of a current state of manufacture and realization of copper production, prospects of increase in volumes of its sale in the world markets are revealed;

- the factorial analysis of planning of decrease in expenses of the industrial enterprise is carried out;

- the method of estimating of a market capacity of copper production on the example of LLC «Kazakhmys Corporation» is proposed;

- the methodology of definition of optimum volume of production is offered at minimization of expenses for concentrating and metallurgical repartitions of LLC «Kazakhmys Corporation ».

Basic provisions and the results which are put forward on protection:

- сonceptual model of the marketing approach in management of expenses for manufacture and production realization;

- the factorial analysis of planning of decrease in expenses of the industrial enterprise;

- a methodology of an estimation of a market capacity of copper production on LLC «Kazakhmys Corporation»;

- a technique of definition of optimum volume of production at minimization of expenses for concentrating of copper ore;

- recommendations for definition of the optimum production program of metallurgical repartition at LLC «Kazakhmys Corporation».

The theoretical and practical importance. Separate theoretical results can form a basis for the further development of the domestic theory in the field of industrial marketing and management of expenses of the mountain-metallurgical enterprise, to be used in educational process for students and graduators on the “Economy”, “Management” and “Marketing” specialities.

The practical importance of the proposals is concluded in that their introduction in activity of the enterprises of metallurgical branch gives the chance to plan expenses on account of the expense of optimization of a volume of output taking into account external factors.

Separate practical results of research are introduced into the work practice of ON «KaragandaCvetmet» of LLC «Kazakhmys Corporation» аnd into educational process of the Kazakh university of economy, the finance and international trade.

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