Marketing strategy
Getting to know the sources of competitive advantage. Consideration of the characteristics of the implementation of the marketing strategy. Characteristics of branding forms: corporate, emotional, digital. Analysis of the online advertising functions.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | курсовая работа |
| Язык | английский |
| Дата добавления | 09.02.2016 |
| Размер файла | 66,3 K |
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Conclusion
Summing up my course paper I would like to say that it is incredibly important to know methods of increasing competitiveness. Todays market is practically full and the level of competition is really high and this fact emphasizes its particular revelance. Such methods as an efficient competitive strategy or choosing the right organizational structure play rather huge role in further growth of the company. It is necessary to add that can be intended as achievement of company objectives. Hence, performance should be measured in terms of how an organization manages its critical success factors.
The level of competition in product markets can also be improved by deregulation to reduce barriers to entry, though this has its limits as some regulation is needed to protect consumers and employees from unfair practices. In addition, privatisation of industry is also likely to improve competitiveness, but there are few industries left in the UK for example to privatise. Finally, reducing monopoly power through regulation and competition policy are strategies that can be effective in creating a more dynamic and competitive micro-economy. However, it can be argued that monopoly power helps generate some dynamic efficiency, and the advantages of economies of scale might be lost if monopolies are broken up.
In that termpaper I tried to look through different aspects of competitiveness for understanding how the company can make its product the leader on the market. I also mentioned about key moments of a successful strategy, because the company without a good strategy is doomed to fail. I hope that I uncovered all necessary moments of that huge part of strategic management and it will be useful for future managers.
Bibilography
1. Kotler, P. and G. Armstrong. 2009. Principles of Marketing (13th edition). Prentice Hall. 104-105
2. Kotler, P., N. Rackham and S. Krishnaswamy. 2006. Ending the war between sales & marketing. Harvard Business Review : 68-78.
3. Yoon, E., S. Carlotti and D. Moore. 2014. Make your best customers even better. Harvard Business Review : 23-25.
4. Porter, M. E. and J. E. Heppelmann. 2014. How smart, connected products are transforming competion. Harvard Business Review : 64-88.
5. Lorange, P. 2005. Memo to marketing. MIT Sloan Management Review : 16-20.
6. Keller, K. L. and S. Sood. 2003. Brand equity dilution. MIT Sloan Management Review : 12-15.
7. Robert G. Cooper, 2001. Winning at New Products, 3 rd edn, New York: Perseus Book group.
8. John Miltenburg, 2005.Manufacturing Strategy, 2nd .ed. New York: Productivity Press,
9. Charan Ram. Global Tilt. Random House Business Books, 2014.
10. Размещено на Allbest.ru
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