Promotional mix
Definition and classification of marketing communications, their variety and comparative characteristics. Models of formation of enterprise marketing, evaluation of their efficiency, structure and components. Factors influencing consumer behavior.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | презентация |
| Язык | английский |
| Дата добавления | 25.11.2015 |
| Размер файла | 2,7 M |
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