Promotional mix

Definition and classification of marketing communications, their variety and comparative characteristics. Models of formation of enterprise marketing, evaluation of their efficiency, structure and components. Factors influencing consumer behavior.

Рубрика Маркетинг, реклама и торговля
Вид презентация
Язык английский
Дата добавления 25.11.2015
Размер файла 2,7 M

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