Standardization and Adaptation (Localization) of Advertising in Different Regions of the World – Russia

Overview of literature on standardization and adaptation of advertising: their main task, advantages and disadvantages. Trends in consumer behavior in Russia. Distribution media advertising budgets in the country, the laws and rules regarding promotion.

Рубрика Маркетинг, реклама и торговля
Вид курсовая работа
Язык английский
Дата добавления 05.09.2011
Размер файла 36,5 K

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