Standardization and Adaptation (Localization) of Advertising in Different Regions of the World – Russia
Overview of literature on standardization and adaptation of advertising: their main task, advantages and disadvantages. Trends in consumer behavior in Russia. Distribution media advertising budgets in the country, the laws and rules regarding promotion.
|Рубрика||Маркетинг, реклама и торговля|
|Размер файла||36,5 K|
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