Лингвомедийные особенности английских и русских рекламных текстов
Характеристика и классификация рекламных текстов, их лексические и синтаксические особенности. Сравнительный анализ англоязычных и русскоязычных рекламных текстов. Разработка урока в рамках темы "Mass Media" на основе проанализированных рекламных текстов.
| Рубрика | Иностранные языки и языкознание |
| Вид | дипломная работа |
| Язык | русский |
| Дата добавления | 14.02.2013 |
| Размер файла | 4,4 M |
Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже
Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.
Got that? When you rent equipment from RSC, there's
no purchase price, license, spare parts, none of that.
Nada. So save money with RSC Equipment Rental…
those other 11 reasons will keep. RSC Equipment
Rental. Rent our equipment; raise your profits
Привет, я ореховый микс, мы еще не знакомы, тогда поехали. Я вкусный, хрустящий, в модной одежде, классический и соленый, хотите погорячее, добавим перчика. Миксуй настроений, отдыхай по полной, заряжайся энергией орехового микса. Да, между нами, на мне можно заработать.
Spot #4A :30 seconds canned version/no donut,
with website:
“For some people, the phrase `easy money' sounds
crooked. But if you're in the construction business,
here's a smart, honest way to add some easy money
to your bottom line. Just rent your equipment from
RSC Equipment Rental instead of buying it. At RSC, you
save money on equipment by eliminating purchase
costs, inventory and maintenance, while doing jobs
more efficiently. Call your RSC store for details, or visit
rentalservice.com. RSC Equipment Rental. Rent our
equipment, raise your profits.”
Выбрать подходящую краску для волос так просто! Но результат… Я хотела другой цвет! Вам не понравилось? Экономьте время и средства, мастер-класс, почувствуйте класс мастера! Центры продажи мастер класс - всё для индустрии красоты и для вас!
Spot #5A :15 seconds canned version/no donut:
“Want to make more money with your construction
business? Then rent equipment from RSC Equipment
Rental. Renting is smarter than buying because you
don't tie up your capital, plus you save on maintenance
and more. So call RSC Equipment Rental. Rent our
equipment, raise your profits.”
Милая, я не перестаю тебе удивляться.
Ничего удивительного, ведь в этом мне помогает гламур
Гламур? А кто это?
Парфюм, и только парфюм от магазина гламур более 200 наименований элитной парфюмерии от классики до современности.
Гламур, парфюм и только парфюм.
Spot #6A :15 seconds canned version/no donut:
“The next time your contracting business needs
equipment, call RSC Equipment Rental and rent it.
Renting avoids the costs and hassles of purchasing,
maintaining and storing equipment. It's just smart
business…especially with RSC. That's RSC Equipment
Rental. Rent our equipment, raise your profits
Гараж - клубный бар. Стань свободным!
35. Spot #7A :15 seconds canned version with donut:
“If you're a contractor, why buy special equipment
when you can simply rent it? Call (Store Name), your
local RSC Equipment Rental store, and see why renting
is your smarter choice. RSC Equipment Rental. Rent our equipment, raise your profits.”
Гараж - клубный бар! Ощути вкус свободы!
Here you are in name of your town. And you suddenly remember your best friend, or favorite relative, clear across the country is having a birthday. Today.So it's impossible to buy a meaningful gift, wrap it, ship it and get it there on time, right? Not really.Because there's one place in town that has daily departures to all destinations--and will get your gift there today. Who can do that? ABC Florist. Just call ABC Florist and tell them where you want to send a beautiful floral gift. They will do the rest--even making sure there's a card that expresses your personal feelings. So call ABC Florist at 123-4567, or visit ABC Florist dot com or stop by the shop at 123 Main Street. Because beautiful gifts are departing daily, to all destinations.
Гараж - клубный бар! Территория свободы!
((light and happy tone)) This morning, I heard my Mom's favorite song on the radio. It made me think of all the great times we've shared together, and how she's always been there for me. Thinking about her made me smile… and I decided I wanted her to know just how special she is to me, and I wanted her to know right away so I called my florist and said I wanted a bouquet that would make Mom's heart dance. Wow, did he deliver. Mom got a beautiful arrangement filled with her favorite flowers. And she got it today. She said it touched her heart more than I could ever know. You know I can always count on mom (laughs)… and my florist!
Студия красоты эйфория. Будь прекрасна!
WOMAN: If you're like me, there simply is not enough time in the day. My secret? Whenever I can, I leave it to others to do things for me. Like gifts … I want to give the perfect gift, but I don't always have the time to shop - that's why I let my florist take over. Here's a great example: Yesterday was my best friend's birthday. It's been years and we don't see each other as much as we'd like, but I'll always remember her favorite flowers. So does my florist, ABC Florist. They keep it all on file for me. And the flowers from ABC Florist are so beautiful, fresh and well cared for. The best part is it was so easy - just one quick phone call, and my order was off and running.
My friend was so excited she immediately called to thank me. She said she felt so special when she realized the delivery was for her. I loved being part of her day. And it was so easy, thanks to ABC Florist.
.Не вы едете по дороге, весь мир кружится вокруг вас. Шедевры Феррари - Мазератти групп теперь в Москве. Впервые в Третьяковском проезде.
WOMAN: Don't you love surprises? I got the best kind yesterday. My all-time greatest friend sent me flowers for my birthday. I just love getting flowers! The delivery truck pulls up….the doorbell rings … you open the door and it's beautiful flowers. And these are just for ME! The flowers are so delightful -- I can't stop smiling. I feel so special…cared for. I could tell my friend put so much thought into my gift that I called her that instant. We laughed and talked like old times. I actually had tears in my eyes. She said she thinks of me all the time. And sending flowers helped her express her feelings. She said her florist helped her create the perfect gift just for me! I'll never forget this birthday. Now, her birthday is next month - hmmmmm…
Поем, сочиняем, танцуем, рекламируем, жми на нас, инга студио точка ру. Чтобы были удовлетворены заказчики.
Announcer: Know someone who deserves a high-five, needs to feel better or could use a moment of calm? An artful floral arrangement can convey any feeling without using words, just color. We call it “Flower Therapy.”
Feeling romantic? Delicate pinks are heart warming. Show someone you care with a nurturing arrangement of the softest pastels. And a lush palette of reds sets a sensuous mood. Send a celebration with a whimsical bouquet of bold, playful colors. Or settle into tranquility with misty blues and greens.
Когда герцогиня Мальборо подавала стакан воды своей королеве, быть может, она просто запнулась о королевский стул. Королевская мебель фабрики провазио. Студии, аксессуары в стиле английской королевы Анны. Мебельный салон танго. Ваша история начнется здесь
They spend weeks sitting in dirt. They're constantly drenched with water. They spend countless hours in the heat of the sun. And all this makes them the most beautiful gift you can give to someone. We're talking about, of course, flowers and plants from ABC Flowers. When you consider all that goes into growing them, it's no surprise how much people receive from this special gift. Whether they're to celebrate an anniversary or birthday, or to say "thanks" or "I love you," our custom-designed arrangements will warm a heart, elicit a smile and put someone on cloud nine. If you need help picking that right gift, just ask one of our salespeople.
Сегодня мир дышит спортом, сегодня мир спортом живет, и ты вместе с миром любишь динамику, почувствуй кожей - это твое. Села - одежда, которая пронизана динамикой! Безупречное качество, абсолютный комфорт. Села - модно всегда. Новые поступления. Стартуем вместе. Села.
It may sound surprising, but did you know that something as simple as having flowers around can brighten your everyday outlook? It's true…Harvard University researchers have released the results of a study you'll want to see and believe. Turns out flowers can boost your mood, instantly. According to the study, people who lived with flowers for just a few days felt more compassionate toward others and had less worry and anxiety. They even got a boost of energy at work! Imagine, simply waking up to a bunch of blooms in the morning can provide a dose of daily inspiration and chase away the blues. So, contact ABC Florist and discover the real emotional benefits of flowers…now there's living proof.
А к сердцу девушки лучше всего подходит ключ от Мерседеса. Мерседесы продаются по адресу….. Компания ПанАвто. Всего вам доброго.
Listen to this … Research conducted at Rutgers University shows that flowers truly make people happy - it's instant delight. I deliver flowers for ABC Flowers and believe me, I see the proof every day. People get flowers and, ohhh, smiles just burst out all over. Not those teensy "polite" smiles… noooo, the kind of smiles that make eyes twinkle and grins spread from ear to ear. The research also shows that even being around flowers makes people feel good for days… they just enjoy life more. And people who get flowers reach out to family and friends more often. What a great effect! Yeah, it's a scientific fact. Flowers make people happy. I sure do love my job. ((HAPPY WHISTLING))
. Прочувствовать вкус экзотики, открыть кулинарные тайны востока, подарить себе частичку поднебесной в самом центре Москвы. Ресторан Джунго. Идеальная возможность объединиться в отдельных кабинетах в уютной китайской беседке или за столиком в тени водопада. Беседа будет деловой, свидание - незабываемым. Джунго - классика китайской кулинарии
Flower Delivery Person: ((amiable know-it-all, an enthusiastic authority about flowers, informed cab-driver type person who is happy to share his knowledge)) Wow, did you see the smile on her face? She just lit up. Seeing me standing there with flowers for her ... from a friend ... she was totally surprised. It's not her birthday, anniversary or a holiday. Just a normal day ... and then it happened. Boom, instant attitude adjustment. In my line of work ... delivering flowers for ABC Flowers ... I see it all the time. It's a well-known medical phenomenon ... flowers cause outbreaks of instant smiles. People go weak in the knees, burst with delight or tingle all over. We at ABC Flowers are experts in prescribing floral surprises for maximum effect. You call. I deliver. And boom, it's instant happy all over.
А - первая и главная буква алфавита. Три - символическое число, ум - необходимое качество уважающего себя человека. Атриум - первый в Европе торговый комплекс с беспрецедентным набором достоинств. Символический римский дворик объединяет 90 бутиков, 9 кинозалов, рестораны, кафе, супермаркет, развлекательный центр, подземный паркинг. Атриум - необходимая составляющая приятного времяпрепровождения уважающего себя человека. Отдыхайте! Атриум.
WOMAN 1: Hello?
SFX: (Woman #2 sounds as if over phone line)
WOMAN 2: (Warmly) Judy…it's mom.
WOMAN 1: (A little mischievously) Oh, hi, Mom.
WOMAN 2: A very nice man just delivered a beautiful flower arrangement.
WOMAN 1: Good!
WOMAN 2: I'll say, they're stunning! But I'm a little puzzled.
WOMAN 1: What do you mean, Mom?
WOMAN 2: Well, you always send me flowers on special occasions, like my birthday or Mother's Day, but what's so
special about today?
WOMAN 1: (Laughing) Mom…did you even read the card?
WOMAN 2: (Laughing) Gee…no. In all the excitement, I forgot.
SFX: (Sound of envelope tearing open.)
WOMAN 2: It says, "Just because…love, Judy."
WOMAN 1: And that's why I sent you flowers, Mom…just because.
WOMAN 2: (With a little catch in her voice) Oh…Judy.
WOMAN 1: And because I love you, Mom.
Самые нескромные новогодние желания. Ювелирный бутик Космос золото. Ослепительная роскошь, неповторимое ощущение обладания. Космос золото.
How Are You Feeling Today?
Woman: (She is upbeat, perky, like a young Mary Tyler Moore.)
Ever notice how we talk in colors? How we say, "I feel blue today." Or "I'm green with envy." The fact is, we use color when we talk to express our emotions. That's because colors really do affect how we feel. And if you want someone to feel uplifted, loved or refreshed, there's one great way to do it: a gift of flowers. Just thinking about a yellow and orange bouquet of flowers makes you feel more cheerful, doesn't it? And nothing says passion better than a gift of flowers in tones of deep reds and pinks. Need to calm a hectic day? Blue and violet blooms help to relax and de-stress. So if you want to brighten someone's day-or just want to say something you can't quite find the words for-let flowers say how you feel. Or how you want someone else to feel.
Кофе, дорога, снег, город, офис, звонки, ланч, переговоры, , снова дорога, теннис клаб, запах сумерек, запахи духов. Это ваш день, ваша жизнь, а это - ваша машина. Мерседес Бенс м-класса. Машина вашей жизни, ваше второе я. Мерседес Бенс м-класса, непревзойденное немецкое качество. Первые 50 покупателей получают в подарок велосипед Мерседес.
Мерседес Бенс м-класса.
What's the perfect gift for that special person in your life? An eighteenth-century oil painting? Hand-crafted furniture by an artisan up in Vermont? A one-of-a-kind evening gown from Milan, Italy? Well, yeah, but what if you're looking for a gift that's just as special, but in your budget? Then how about a handmade work of art from ABC Flowers. Our custom-designed arrangements express feelings of love, friendship, appreciation, congratulations… and they're perfect for birthdays, anniversaries, big-time holidays, or private holidays just between the two of you.
A priceless gift doesn't have to be priceless. Call ABC Flowers today at 123-1234 or visit our Web site at www.abcflowers.com, and we'll help you pick the right gift for any occasion. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Вы можете встретиться во времени, но разминуться в пространстве. Шу лонж - пространство без времени, оно смотрит на вас глазами будд, изгибается лестницами. Живое пространство. Лучший артист Великобритании 19 октября Шу-лонж.
Well, you know my neighbors moved away. And, we had planted flowers together. They always said they were theirs and I said they were mine. Well, when I saw those flowers coming up, it made me miss them all over again. So, I decided I'll go to the florist and send them a bouquet. Sure enough, I heard from them and they said, "Listen, these better not be our flowers you're picking."
Меняются времена, и президенты, строятся дороги и разводятся мосты, а русское радио продолжает хранить свои деньги в русском международном банке. Русский международный банк - продолжение следует.
Flower Delivery Person:
((amiable know-it-all, an enthusiastic authority about flowers, informed cab-driver type person who is happy to share his knowledge)) Pssst. Come here. Pay attention. Just listen to what flowers do to people. ((DOORBELL)) "Flower delivery for Mrs. Peterson."
Woman:
((surprised)) Ohhh! For me?! They're beautiful!
Flower Delivery Person:
Did you hear that? It happens every time. Reaction guaranteed. Just this morning, Mrs. Peterson's daughter called ABC Flowers to order flowers. She wanted a sure fire way ... to make her Mom's day special. So the florist says, let's talk. What are your Mom's favorite flowers? Favorite color? What's her personal style? Next thing you know, ABC Flowers has a perfect arrangement ready to go. And then it's up to me to deliver - flowers and a positive result.
Цветы цветут, их чаши дышат страстно, желанны их цветные лепестки, и роскошь их оттенков полновластна. Цветочный бутик Жордан ботаник.
Show your true colors with flowers from ABC Flowers. Celebrate a RED letter day. Surprise someone special from out of the BLUE. Show a friend you think they're worth their weight in GOLD. Flowers can help you express a whole spectrum of emotions - and they're sure to brighten anyone's day. Give flowers when you want to wave the WHITE flag and say you're sorry. Help someone under the weather get back in the PINK of things. Deliver some excitement to a shrinking VIOLET. Or send that special someone over the RAINBOW.
Всего: 50
Всего: 50
Таблица 81
Эхо-фраза
|
Король внедорожников Rexton II - для тех, кто получает удовольствие от жизни! |
All you have to do is browse in undisturbed comfort till you find exactly the car you want. And Chandler Automotive makes it easy and affordable. Andrea, thanks for writing, and thanks for shopping Chandler Automotive, just past Northern Pines Golf Course on route 31 in Cicero. |
|
|
Выбирайте качество и неторопливо наслаждайтесь жизнью! Далее идут координаты… |
Ask about the free informational seminar, may 25th at 7 p.m. Call 471-8404 now and reserve your seat today! |
|
|
Ламинат, паркет, плинтуса, пороги и многое другое в новом магазине «Дубль-Л»! Далее идут координаты… |
Coast Resorts, vacations done right. Call 625-4101 to find out how much you can save on your vacations! That's 625-4101. A new and unique concept in travel and leisure... East coast Resorts, 625-4101. |
|
|
Культурно-развлекательный клуб «Серебряное облако» - Отдыхающие всех стран - объединяйтесь! Далее идет перечисление мероприятий и координаты клуба |
because Attorney Jerry Session is confident you'll choose to have him by your side for all your legal considerations. Call Jerry Session today for an appointment: 863-7839. That's 863-7839. Call 863-78-39 for Jerry Session, Attorney at Law. |
|
|
Симфония скидок в «Евростиле»! Скидки до 50%! Далее идут перечисление товаров и координаты. |
Lyncourt drugs, where modern convenience meets caring customer service. Just a short way past Shop City on Teall Avenue at the corner of Court Street. The family you trust when it comes to your family...Lyncourt Drugs, your pharmacy of choice. |
|
|
У нас конкурентов нет! На улице Ленина открылся автоунивермаг «Юникс»! Далее идет перечисление ассортимента и координаты. |
Pardee Brothers dot com, Pardee Brothers Preferred Powersports, just off I-81 in Cicero. ATV's can be hazardous to operate. Polaris Models with engine sizes over 90 cc are only for riders 16 and older. Always wear a helmet and be sure to get safety training. Polaris, the way out! |
|
|
Опытный страховой агент Рома Осовский! Все виды страхования и финансового планирования по ценам, которые вне конкуренции! Застрахуйте свое будущее! Сделайте это у Ромы Осовского! Далее идут координаты… |
Advanced Water Products, where you, and your water, are treated professionally. Advanced Water Products, a division of Environmental Products and Services, The environmental Think Tank... Call today, 1-800- the tank. |
|
|
Ювелирный салон «999» - сделайте своих женщин счастливыми! Далее идут координаты салона. |
Your authorized Konica and Muratek center for both black and white, and full color copying and printers is Eastern Eopy. |
|
|
Недовольства вашего автомобиля можно избежать...Автомойка ХХХ ул. ХХХХХХХ тел. ХХХХХХХ. Вы и ваш автомобиль останетесь довольны! Голос машины (довольно): Я чистая! Я не чешусь! |
For 15 years, ENV Collectibles has been the preferred source of high quality, authentic sports memorabilia. So when you go shopping for your sports fan, remember ENV Collectibles next to Dominos Pizza on route 57 in Liverpool. Call 546-B-A-L-L or visit ENV Collectibles dot com. Catch a piece of sports history at ENV Collectibles, where the legends live on! |
|
|
Кафе японской кухни «Оригами» для настоящих самураев! Далее идут координаты кафе. |
The International Psychic Festival eleven a.m. to ten p.m. this Friday and Saturday, eleven to seven on Sunday… at the Holiday Inn-7th North and Electronics Parkway, Syracuse. Admission is only six dollars, kids 12 and under free. Come see for yourself! |
|
|
Нейхаус - новые тенденции интерьера в исполнении лучших дизайнеров Европы. Специально для слушательниц Монте-карло |
The New Jalapeno's Authentic Mexican restaurant... Collamer Road, one mile west of 481 at exit 17. |
|
|
Сочетание наших возможностей и ваших желаний необходимо и достаточно для жизни в едином изящном архитектурном стиле в 14 км от Москвы по Рижскому шоссе по адресу поселок Павлово. |
You just go ahead and ask for him by name. Step up to McLane Northeast, call 1-877-m-c-l-a-n-e. That's 1-877 McLane. |
|
|
Геленджик, торговый центр Престиж, 3 этаж, магазин №10. Гудс - немецкое качество, достойное вас. |
Plan now to attend the free Radio and TV Career Expo, Thursday, September 23rd from 4 to 7 at the Carousel Sky Deck. |
|
|
Н-клуб в центре продаж биосфера. Найди свою биосферу! Н-клуб - это выгодно! |
No tuxedo necessary; jeans are fine… all you need is an appreciation of the better things in life. |
|
|
К вашим услугам всё - от повара до тарелки. Кафе Венеция 676063. |
Brought to you by Ipswich and Brisbane Management of Public Intoxication Programme and Project Intercept 1999 BAD Award |
|
|
Дышите чистым воздухом! С системой вакумфло берегите свое здоровье! Вакумфло - абсолютно бесплатные справки по телефону в Новороссийске 612734. |
The Huge Grocery Sale is now on at Woolworths. You'll be proud of what you can buy with all the big brand reduced |
|
|
Формула АН. Полный модельный ряд, эксклюзивные материалы, безупречный сервис. Ауди уже в Новороссийске. |
Phillip Murphy is having an end of financial year sale. With up to 25% off his huge range of wine and spirits. This weekend only. It's the perfect way to Phillip your cellar |
|
|
Студия креатив. Все разные, каждая уникальна. Ждем вас с 10 до 22 часов. Телефон… |
An olive is just an olive, unless it's a Lindsay. MALE VOICEOVER ANNOUNCER: Well, maybe another olive company will give me a break. |
|
|
Сеть магазинов «Дешевая мебель» -- надо брать! |
So watch your mailbox for a Farmers Direct rate request package. Or grab your current policy and call toll-free 1-888-829-4377 to get a quick, no-obligation quote. That's 1-888-829-4377. Get your rates back where they belong with Farmers Direct |
|
|
Нужно куда-нибудь быстро добраться!? - 24-13-13! Экспресс-такси |
With Priority Plus Home Loans, we'll work harder so you can rest easier . . |
|
|
«Автовест» решит любые задачи по грузоперевозкам. Доступные цены. 53-03-85. «Автовест» -- любые грузы на любые расстояния! |
So if your business is ready to do business on the Internet, call Netcom toll-free at 1-888-882-9-7-2-1. That's 1-888-882-97-21 . . . We put the Net to work for you . . . Netcom. |
|
|
«ИнтерТВ - медиа» -- это 16 каналов на любой вкус всего за 68 рублей в месяц!!! Звоните: 22-22-30. «ИнтерТВ - медиа» -- смотри то, что смотрит весь мир! |
So be a part of history in the making... SEGUE TO "MORRISON", 2nd CHORUS: CPR: I HAVE SEEN THAT MOVIE AND IT WASN'T LIKE THAT, FEMALE VO: Buy David Crosby's new CD called "CPR"... CPR: (HE WAS MAD AND LONELY) BLIND AS A BAT... FEMALE VO: Call 1-877-4-CROSBY.. CPR: (TO THE BRIDGE AND) THE FALLING TREE... FEMALE VO: Toll-free, call 1-877-4-C-R-O-S-B-Y... |
|
|
Вы попадете именно туда, куда хотите и получите именно тот сервис, который пожелаете, если обратитесь в бюро путешествий «ОРИЕНТ». Бюро «Ориент» -- туры на любой вкус и кошелек! |
If you're a parent, you don't have to invent stories to get your kids to love reading. Just go to the best place in cyberspace for help... the Hooked on Phonics Web site. Visit us today at A-B-C-D-E-F-G dot com. Take the FREE personalized reading assessment to find out how to help your child become a more confident reader. So for all this - and much, much more - log onto Hooked on Phonics at the most memorable Web address anywhere: A-B-C-D-E-F-G dot com. (Musical logo played under VO). |
|
|
Нужна информация о выгодной покупке? Просто набери номер 642007. Справочная служба по товарам в кредит. Твой агент в мире выгодных покупок |
RSC Equipment Rental. Rent our equipment; raise your profits.” |
|
|
Эксклюзивная плитка, сантехника, душевые кабины и аксессуары в фирме Керамика плюс Новороссийск, проспект Дзержинского, 197. А на скидку, дядя Федор, мы с вами еще одну корову купим. |
So why buy? Just call RSC Equipment Rental. Rent our equipment; raise your profits.” |
|
|
Ресторан Капитанский мостик, широкая балка, баз отдыха Тополек. Поднимайтесь, Христофор Бонифатич, я столик на двоих заказал. |
RSC Equipment Rental. Rent our equipment; raise your profits |
|
|
Миксуй настроений, отдыхай по полной, заряжайся энергией орехового микса. Да, между нами, на мне можно заработать. |
To learn the other 11 reasons, go to RSCrental.com. RSC Equipment Ren |
|
|
Центры продажи мастер класс - всё для индустрии красоты и для вас! |
Call your RSC store for details, or visit rentalservice.com. RSC Equipment Rental. Rent our equipment, raise your profits.” |
|
|
Гламур, парфюм и только парфюм. |
So call RSC Equipment Rental. Rent our equipment, raise your profits.” |
|
|
Стань свободным! |
Your local RSC store is (Store Name). RSC Equipment Rental. Rent our equipment, raise your profits.” |
|
|
Ощути вкус свободы! |
Rent our equipment, raise your profits.” |
|
|
Территория свободы! |
ABC Florist -- Experts in the art of expression. A member of the Society of American Florists. |
|
|
Будь прекрасна! |
When you call, we deliver…whether you're making an ordinary day special or celebrating a special occasion. Call ABC Flowers at 123-1234 or visit our Web site at www.abcflowers.com…for same-day delivery, customized gifts and more. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists. |
|
|
Традиции, проверенные временем. |
Need a fresh idea for a gift? Call ABC Florist …We do it fresh. Call us today at 123-1234. Or visit ABCflorist.com. |
|
|
Шедевры Феррари - Мазератти групп теперь в Москве. Впервые в Третьяковском проезде. |
Send door-to-door delight today. Call ABC FLORIST at 123-1234. Or find us on online at ABCFlorist.com. ABC Florist-experts in the art of expression. A member of the Society |
|
|
Чтобы были удовлетворены заказчики. |
For Flower Therapy, contact ABC Florist, and we'll help you choose the perfect sentiment. Call ABC Florist today at 123-1234, that's 123-1234 or visit our Web site at www.abcflorist.com. ABC Florist -- Experts in the Art of Expression®. ABC Florist is a member of the Society of American Florists. |
|
|
Мебельный салон танго. Ваша история начнется здесь |
Call ABC Flowers today at 123-1234 or visit our Web site at www.abcflowers.com. Because even though a lot goes into growing flowers and plants, we make giving them simple. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists. |
|
|
Села - модно всегда. Новые поступления. Стартуем вместе. Села. |
ABC Florist will help you send a dose of daily inspiration to yourself or someone special. Visit www.abcflorist.com, call 123-1234 or stop by our shop at 123 Main Street. ABC Florist -- Experts in the art of expression. ABC Florist is a member of the Society of American Florists. |
|
|
Компания ПанАвто. Всего вам доброго. |
Flowers result in smiles, guaranteed. Call ABC Flowers today at 123-1234 or visit our Web site at www.abcflowers.com. We'll help you send a smile that lasts for days. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists. |
|
|
Беседа будет деловой, свидание - незабываемым. Джунго - классика китайской кулинарии |
Sometimes the best reason to send flowers is for no reason at all. To brighten someone's day in an instant, call ABC Flowers at 123-1234 or visit our Web site at www.abcflowers.com. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists. |
|
|
Атриум - необходимая составляющая приятного времяпрепровождения уважающего себя человека. Отдыхайте! Атриум. |
Make someone's ordinary day extraordinary with a surprise gift of flowers. Call ABC Flowers today at 123-1234, or visit our Web site at www.abcflowers.com, and we'll help you deliver happiness, just because. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists. |
|
|
Ослепительная роскошь, неповторимое ощущение обладания. Космос золото. |
Looking for the perfect gift to inspire a mood? Choose flowers! Call ABC Flowers today at 123-1234, or visit our Web site atwww.abcflowers.com. We'll help you express your feelings in living color. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists. |
|
|
Первые 50 покупателей получают в подарок велосипед Мерседес. Мерседес Бенс м-класса. |
A priceless gift doesn't have to be priceless. Call ABC Flowers today at 123-1234 or visit our Web site at www.abcflowers.com, and we'll help you pick the right gift for any occasion. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists. |
|
|
Живое пространство. Лучший артист великобритании 19 октября Шу-лонж. |
Nothing feels like flowers. A1234 or visit our Web site atwww.abcflowers.com. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists. nd there's a florist near you. Call ABC Flowers today at 123- |
|
|
Меняются времена, и президенты, строятся дороги и разводятся мосты, а русское радио продолжает хранить свои деньги в русскомсм международном банке. Русский международный банк - продолжение следует. |
Send flowers and deliver a reaction ... guaranteed to make someone's day. Call ABC Flowers at 123-1234 or visit our Web site atwww.abcflowers.com. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists |
|
|
Цветочный бутик Жордан ботаник. |
Right now, at ABC Flowers, selected flowers are specially priced. And that means you'll save some GREEN. Just call ABC Flowerstoday at 123-1234 or visit our Web site at www.abcflowers.com to find out this week's featured flower. And order some today. Let someone special know how you truly feel. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists. |
|
|
Всего: 50 |
Всего: 50 |
Таблица 82
Географические названия
|
Япония |
Mexican restaurant |
|
|
Чувственная эклектика Востока. Лучшие дизайнеры Европы |
Traditional Italian steak |
|
|
Одежда из Германии |
America |
|
|
Классика китайской кулинарии |
A member of society of American florists |
|
|
Немецкое качество |
||
|
Лучший артист Великобритании |
||
|
Русский международный банк |
||
|
Всего: 7 |
Всего: 4 |
Таблица 83
Названия организаций
|
Harvard University Researchers |
||
|
Research conducted at Rutgers University |
||
|
Всего: 2 |
Лексика, указывающая на усовершенствование
advanced.
Таблица 84
Лексика, обозначающая новые свойства
|
В новом магазине |
A new concept |
|
|
Открылся |
Brand-new store |
|
|
Новые тенденции интерьера |
The brand new jalapeсo's Mexican restaurant |
|
|
Последнее слово в технике уборки |
||
|
Впервые |
||
|
Новые поступления |
||
|
Всего: 6 |
Всего: 3 |
Таблица 85
Лексика, обозначающая уникальность
|
У нас конкурентов нет |
Unique concept in travel and leisure |
|
|
Специально |
high-quality copier |
|
|
Эксклюзивные материалы |
Exclusive gifts |
|
|
Эксклюзивный представитель |
The best of the best |
|
|
Только в Керамике плюс |
This weekend only |
|
|
Неповторимое ощущение |
An olive is just an olive unless it's a Lindsay |
|
|
Непревзойденное качество |
One of the largest |
|
|
Лучший артист |
Really fast |
|
|
Experts in the art of expression |
||
|
Experts in the art of expression |
||
|
Experts in the art of expression |
||
|
Experts in the art of expression |
||
|
Experts in the art of expression |
||
|
Всего: 8 |
Всего: 13 |
Таблица 86
Эпитет
|
Своими нежными очами |
Discover a younger you |
|
|
Чувственная эклектика Востока |
Genuine treasures |
|
|
Изящный архитектурный стиль |
Sumptuous meal |
|
|
Изысканный стиль и прогрессивные технологии |
Need a fresh idea? |
|
|
Спортивным, модном… |
Door-to-door delight |
|
|
Потрясающий вид |
Delicate pinks are heart-warming |
|
|
Традиции, проверенные временем |
Not those tensy polite smiles |
|
|
Королевская мебель |
A sure fire way |
|
|
Одежда, которая пронизана динамикой |
Red letter day |
|
|
Беспрецедентный набор достоинств |
||
|
Самые нескромные новогодние желания |
||
|
Живое пространство |
||
|
Роскошь их оттенков полновластна |
||
|
Всего: 13 |
Всего: 9 |
Таблица 87
Метафора
|
Король внедорожников |
Time is your enemy |
|
|
Мир сантехники |
Lose touch with that and lose a prt of yourself |
|
|
Симфония скидок |
Genuine treasures |
|
|
В России тоже есть камикадзе, они ходят в пельменную |
Spokes-vegetable |
|
|
Магия идей |
Signature cocktails |
|
|
На любой кошелек |
It's the perfect way to Philip your cellar |
|
|
Территория свободы |
Olive surgery |
|
|
Одежда, которая пронизана динамикой |
Making history |
|
|
Частичка поднебесной |
A bouquet that would make Mom's heart dance |
|
|
Необходимая составляющая приятного времяпрепровождения |
Brighten your everyday outlook |
|
|
Оно смотрит на вас глазами Будд |
Burst with delight |
|
|
Их чащи дышат сладострастно |
A hand-made work of art |
|
|
К сердцу девушки лучше всего подходит ключ от Мерседеса |
Over the rainbow |
|
|
Надо брать! |
||
|
Машина вашей жизни, ваше второе Я. |
||
|
Всего: 15 |
Всего: 13 |
Таблица 89
Игра слов
|
Я решил сменить свой пол |
A hot date with a real potato |
|
|
Надо брать! |
||
|
Ну, кто решит? |
||
|
Ваша история начнется здесь |
||
|
Всего: 4 |
Всего: 1 |
Таблица 90
Местоимения, обозначающие производителя
|
У нас есть всё |
They'll handle the insurance arrangements for you |
|
|
У нас есть всё |
We never want a customer to wait any longer than necessary |
|
|
Мы еще не знакомы |
For that, we look to the traditional cocktail hour |
|
|
And John is about to bring us a steak burger |
||
|
But when we played it backwards, this is what we heard |
||
|
We'll approve your home loan in only 3 days |
||
|
Visit us today |
||
|
We know there is a third one |
||
|
Rent our equipment |
||
|
Rent our equipment |
||
|
Rent our equipment |
||
|
Rent our equipment |
||
|
Rent our equipment |
||
|
Rent our equipment |
||
|
Rent our equipment |
||
|
Rent our equipment |
||
|
Rent our equipment |
||
|
they will do the best |
||
|
We deliver |
||
|
We do it fresh |
||
|
Find us online |
||
|
We'll help you to choose your perfect sentiment |
||
|
Our custom-designed arrangements will warm a heart |
||
|
We'll help you |
||
|
Visit our website |
||
|
We'll help you |
||
|
We'll help you |
||
|
We'll help you |
||
|
We'll help you |
||
|
We'll help you |
||
|
We'll help you |
||
|
Всего: 3 |
Всего: 31 |
Таблица 91
Местоимения 2-го лица
|
Если ваша машина вдруг заговорит |
All you have to do is browse in undisturbed comfort |
|
|
К вашим услугам всё |
Reserve your seat today |
|
|
Скажите, какой у вас телевизор? |
Find out how much you can save on your vacations |
|
|
Вы попадете именно туда, куда хотите |
Throughout your life? there are som things you can count on |
|
|
Вам не понравилось? |
We know you're busy |
|
|
Не вы едете по дороге, весь мир кружится вокруг вас |
When people ask you… |
|
|
Ваша история начнется здесь |
You give it to your children |
|
|
Всего вам доброго |
Maybe you don't know the Eastern service guy on a first-name basis |
|
|
Ваше второе Я |
So when you go shopping/// |
|
|
Вы можете встретиться во времени, но разминуться в пространстве |
How interesting would it be for you? |
|
|
Вам в дубль-Л |
You're one of the best, really? |
|
|
Немецкое качество, достойное вас |
Are you someone who's always dreamed of a career in the media? |
|
|
Твой агент в мире невыгодных покупок |
Some thing you say? |
|
|
is brought to you |
||
|
What have you been doing to the pantry? |
||
|
It's a perfect way to Phillip your cellar |
||
|
But you can always find someone |
||
|
You've got your brakes |
||
|
You'll have less paperwork |
||
|
Can get your business on the internet |
||
|
If you're a parent? you don't have to invent stories… |
||
|
If you had some money to invest |
||
|
If you had some money to invest |
||
|
Raise your profits |
||
|
You avoid the costs |
||
|
If you're in construction |
||
|
If you're in construction |
||
|
If you're in construction |
||
|
If you're in the construction business |
||
|
If you're in the construction business |
||
|
If you're in the construction business |
||
|
If you're in the construction business |
||
|
If you're in the construction business |
||
|
Here you are in name of your town |
||
|
When you call… don't you love surprises? |
||
|
Show someone your car |
||
|
If you need help |
||
|
Did you know something as simple… |
||
|
We'll help you |
||
|
We'll help you express your feelings |
||
|
We'll help you |
||
|
We'll help you |
||
|
We'll help you |
||
|
We'll help you |
||
|
We'll help you |
||
|
We'll help you |
||
|
We'll help you |
||
|
Всего: 13 |
Всего: 47 |
Таблица 92
Восклицания
|
Престиж и стиль! |
Reserve your seat today! |
|
|
Хороший ассортимент для хороших людей! |
Polaris, the way out! |
|
|
Ламинат, паркет, плинтуса, пороги и многое другое в новом магазине Дубль-Л! |
Where the legends live on! |
|
|
Отдыхающие всех стран - объединяйтесь! |
Come see for yourself! |
|
|
Скидки! |
||
|
У нас конкурентов нет! |
||
|
Сделайте это у Ромы Оссовского! |
||
|
Сделайте своих женщин счастливыми! |
||
|
Вы и ваш автомобиль останетесь довольны! |
||
|
Звоните! |
||
|
Приходите по адресу! |
||
|
Настоящий самурай не враг самому себе! |
||
|
Всего вам доброго! |
||
|
На любой вкус! |
||
|
Найди свою биосферу! |
||
|
Дышите чистым воздухом! |
||
|
Надо брать! |
||
|
Любые грузы на любые расстояния! |
||
|
Смотри то, что смотрит весь мир! |
||
|
Туры на любой вкус и кошелек! |
||
|
Бесплатно! |
||
|
Почувствуйте класс мастера! |
||
|
Стань свободным! |
||
|
Ощути вкус свободы! |
||
|
Территория свободы! |
||
|
Будь прекрасна! |
||
|
Одежда, которая пронизана динамикой! |
||
|
Отдыхайте! |
||
|
Всего: 28 |
Всего: 4 |
Таблица 93
Отрицательные конструкции
|
Try not to drink to excess |
||
|
Nothing feels like flowers |
||
|
Всего: 2 |
Таблица 94
Императив
|
Выбирайте качество и неторопливо наслаждайтесь жизнью |
Call 471-8404 today and discover a younger you! |
|
|
отдыхающие всех стран - объединяйтесь |
Call Jerry Session today for an appointment! |
|
|
Застрахуйте свое будущее |
Always wear a helmet an be sure to get safety training |
|
|
Сделайте своих женщин счастливыми! |
Imagine bottled-water quality right from your facet |
|
|
Помой меня! |
Call 546-B-A-LL or visit |
|
|
Звоните! |
Meet and choose your own psychic face-to-face |
|
|
Приходите по адресу! |
Come to the brand new Jalapeno's Mexican restaurant |
|
|
Найди свою биосферу |
Step up to Mclane North East |
|
|
Дышите чистым воздухом! |
Plan now to attend |
|
|
Звоните |
Go ahead |
|
|
Просто набери номер |
Try not to drink to excess |
|
|
Отдыхай по полной |
Watch your mailbox for a farmers direct rate request package |
|
|
Стань свободным! |
Make an appointment now |
|
|
Ощути вкус свободы! |
Call |
|
|
Будь прекрасна! |
Be a part of history |
|
|
Отдыхайте! |
Take the free personalized reading assessment |
|
|
Rent our equipment; raise your profits |
||
|
Rent our equipment; raise your profits |
||
|
Just call |
||
|
Just call |
||
|
Just call |
||
|
Go to RSCrental.com |
||
|
Go to RSCrental.com |
||
|
Go to RSCrental.com |
||
|
Go to RSCrental.com |
||
|
Go to RSCrental.com |
||
|
Go to RSCrental.com |
||
|
Just call ABCFlorist |
||
|
Call us today |
||
|
Send door-to-door delight today |
||
|
Call |
||
|
call |
||
|
Contact ABC Florist |
||
|
Contact BC Florist |
||
|
To brighten someone's day in an instant, call ABC Flowers |
||
|
Make someone's ordinary day extraordinary |
||
|
Choose flowers |
||
|
Call ABC Flowers today |
||
|
Call |
||
|
Send flowers and deliver a reaction |
||
|
Just call ABC Flowers today |
||
|
Call |
||
|
Всего: 16 |
Всего: 42 |
Таблица 95
Лексические повторы
|
Помой! Помой! Помой! |
Dear Chandler Automotive, I was driving by your lot on Sunday in my old car, and I realized it might be time for something new. I even saw one car I really liked as I passed by, but then as I drove, I began to think about all the arrangements that would have to be made... the financing, the insurance, and all those confusing DMV forms. I like that car, but I don't know if I have time to take care of all the paperwork right now. |
|
|
Гудс - это не просто хорошо, Гудс - это коллекции, Гудс - это скидки. |
Wrinkles / wrinkles |
|
|
Н-клуб предлагает выгодные покупки в кредит. Н-клуб в центре продаж Биосфера. |
Did I mention / did I mention |
|
|
Вакумфло / вакумфло / вакумфло |
Attorney / attorney |
|
|
Надо брать / надо брать |
Lyncourt drugs, where modern convenience meets caring customer service. Just a short way past Shop City on Teall Avenue at the corner of Court Street. The family you trust when it comes to your family...Lyncourt Drugs, your pharmacy of choice. |
|
|
Sela / Sela |
ATV's can be hazardous to operate. Polaris Models with engine sizes over 90 cc are only for riders 16 and older. Always wear a helmet and be sure to get safety training. Polaris, the way out! |
|
|
Water Products has an affordable solution for you. They have financing available, and stand behind every product they sell with 24-hour support. Advanced Water Products... call today for a free, no obligation, in-home water analysis: 1-800 the tank. |
||
|
You've got your gasoline . . . You've got your brakes . . . You've got your tires . . . You've got your toll roads . . . |
||
|
Всего: 6 |
Всего: 8 |
Таблица 96
Эллипсис
|
Цена вопроса? Агент? |
Not really |
|
|
А что, ресторан же! |
Just because |
|
|
Детским! Образовательным! |
||
|
Но результат. |
||
|
Всего: 4 |
Всего: 2 |
Таблица 97
Вопросы
|
Если на небесах нам ничего не светит, то почему не получить удовольствие на Земле? |
What do you recommend? |
|
|
как ходят покупатели в обычном магазине сантехники? |
Did I tell you about my membership WITH East Cost Resorts? |
|
|
Хотите сменить пол? |
So I should order that extra-thick paper? |
|
|
Куда пойдем? |
What if those psychics and tarot card readers like you see on TV are really onto something? |
|
|
У вас есть аккумуляторы? |
A Jalapeno pepper? |
|
|
А у вас большой выбор запчастей? |
Going alright, huh? |
|
|
Иструмент для авторемонта есть? |
Didn't you think you were cut out for being in front of the mic? |
|
|
Ты что не понимаешь? |
Same thing you say? |
|
|
Хотите купить новое окно выгодно? |
How fast is fast? |
|
|
У них там целая сеть? |
So why buy? |
|
|
Нужно куда-нибудь быстро добраться? |
Got that? |
|
|
Кто решит? |
Feeling romantic? |
|
|
Хотите изменить его? |
Did you know that something as simple as having flowers around can brighten your day outlook? |
|
|
Цена вопроса? |
What's so special about today? |
|
|
А где ж взять ее? |
Ever notice how we talk in colours? |
|
|
Гламур? А кто это? |
What's the perfect gift for that special person in your life? |
|
|
Favorite colour? |
||
|
Всего: 16 |
Всего: 17 |
Таблица 98
Параллелизм
|
Беседа будет деловой, свидание незабываемым |
A football helmet signed by Dan Marino. A signed jersey from Joe Montana. An autographed photo of Larry Bird. |
|
|
А - первая и главная буква алфавита, 3 - символ, число |
This reef fish, bottle of Australian wine and two ports is brought to you by Jane This lasagne and eleven lagers is brought to you by David Brought to you by Ipswich and Brisbane Management of Public Intoxication Programme and Project Intercept |
|
|
Кофе, дорога, снег, город |
You've got your gasoline . . . You've got your brakes . . . You've got your tires . . . You've got your toll roads . . . |
|
|
Меняются времена, строятся дороги, разводятся мосты |
She's saying that Bank of America is now introducing its new adjustable rate Priority Plus Home Loans as fast as we can . . . She says they're really fast. How fast is fast? We'll approve your home loan in only 3 days . . . |
|
|
CPR: AND IT'S ALL COMING BACK... FEMALE VO: He's a two-time Rock & Roll Hall of Famer... CPR: I SAID IT'S ALL COMING BACK.... FEMALE VO: And now he's back... CPR: ALL COMING BACK... FEMALE VO: And he's got a new group... CPR: BACK TO ME NOW... |
||
|
They spend weeks sitting in dirt. They're constantly drenched with water. They spend countless hours in the heat of the sun. |
||
|
Всего: 4 |
Всего: 6 |
Приложение 2.
Рис. 1
Рис. 2
Рис. 3
Рис. 4
Размещено на www.allbest.
Подобные документы
Рекламные тексты, их классификация. Лингвостилистические особенности рекламных текстов. Определение понятия "аллюзия". Виды, механизм действия аллюзий. Аллюзии в английской и американской рекламе. Анализ англоязычных рекламных текстов на наличие аллюзий.
научная работа [71,7 K], добавлен 25.02.2009Классификация рекламных текстов. Стилистическое средство как способ передачи выразительности. Методы передачи средств экспрессивности в рекламном тексте. Типология стилистических средств. Анализ перевода английских рекламных текстов на русский язык.
дипломная работа [77,5 K], добавлен 13.04.2015Классификация, характерные и стилистические особенности рекламных текстов. Приемы параллелизма и повтора. Наиболее частые трудности, возникающие при переводе рекламных текстов. Интересные примеры перевода из публицистической продукции и сети Интернет.
курсовая работа [46,8 K], добавлен 18.04.2011Характерные особенности рекламных слоганов, их функции и механизм воздействия. Сопоставительный анализ оригиналов и переводов туристических слоганов. Использования переводческих трансформации в русскоязычных эквивалентах английских рекламных слоганов.
курсовая работа [59,6 K], добавлен 24.05.2014Специфика структуры и элементов рекламных текстов, их классификация. Концепт как основная единица когнитивной лингвистики. Понятия и классификации культурных концептов. Способы и средства реализации концептов в русских и английских рекламных текстах.
курсовая работа [118,4 K], добавлен 16.05.2012Особенности рекламного текста. Причины перевода англоязычных рекламных слоганов на русский язык. Сравнительный анализ стилистически окрашенных рекламных слоганов, их переводов. Переводческие трансформации при переводе рекламных слоганов, их классификация.
дипломная работа [428,1 K], добавлен 24.06.2015Характеристика и классификация рекламных текстов, теоретические аспекты перевода. Лингво-переводческий анализ воспроизведения гендерных особенностей в англо-русском переводе, сопоставительная оценка переводов текстов, выявление адекватности их специфики.
курсовая работа [76,4 K], добавлен 21.06.2011Реклама как объект изучения лингвистики. Понятие рекламы и рекламного текста. Жанры и функциональные особенности рекламных текстов. Экспрессивность как лингвистическая категория языка, ее виды. Способы достижения экспрессивности в рекламном тексте.
дипломная работа [111,9 K], добавлен 14.07.2014Фразеологизмы как функциональные единицы языка и речи, роль и значение их единиц в структуре рекламных текстов, а также подходы к переводу и его сложности. Особенности и закономерности перевода индивидуально-авторских фразеологизмов в рекламном тексте.
курсовая работа [46,8 K], добавлен 14.01.2018Исследование основных подходов к определению текста и дискурса. Дискурсивное пространство рекламного текста и его особенности. Языковые средства выражения коммуникативно-прагматической направленности в рекламных текстах. Употребление паремий в текстах.
дипломная работа [119,7 K], добавлен 03.02.2015
